This is an invitation to the virtual world!
Digitization has enriched many aspects of life and we have a strong history working together with pharma brands. We asked ourselves, how can we use the latest technology to augment our pharmaceutical packaging? Our answer: Our interactive packaging app!
Let your consumers directly interact with your brand
Interactive packaging and the Interactive App are a win-win situation for brands and customers.
Customers will benefit from interactive packages by receiving additional information, having access to a digital leaflet and track their drug intake while brand owners can shape the way their brands and products are presented in the virtual space.
Technology has always had a deep impact on mankind. Technology is also the driving factor in the packaging industry and therefore we rely on cutting edge technology.
Our interactive packaging apps are able to recognize nearly every packaging on the market. It works on all regular smartphones running at least iOS 9.0 or Android 4.0. After scanning the package with the phone’s built-in camera, the app will serve the predefined content.
Your customer, your data
While your customers enjoy the new and exciting contents of your interactive packaging app they inevitably create data. This user data can, while respecting all the ethical and legal limitations given, be used by you to learn more about the way users see and use your product.
Your interactive app provides all the standard KPIs like
SESSIONS: Number of sessions in a given timeframe
DURATION OF USAGE: Information about average session time
TIME OF DAY: Is your app used rather in the morning or during the afternoon?
Opportunity for every packed medication
A specially designed printing technique connects our products to our app. This is a game changer as to how people are led through their treatment. To demonstrate this, we have developed five functions for demonstration purposes. Should this spark an idea in your head, we would gladly talk about it and create an individual solution together. Let us bring pharma packaging to the next level!
Chat bots are the next revolution conquering the internet. Our mimics a live chat-partner, that gives answers to the use of medicine, possible side effects and everything else related to your client’s treatment.
This reduces your customer service’s workload to provide instant information and advice
Information on demand
Digital pharma information leaflet
Forgetting or misplacing leaflets is no longer a problem.
Your clients will not only have all information when they need it, but also the latest version – as you can even update the leaflet. Furthermore, the multilingual option could be a lifesaver while traveling
Copycats won’t stand a chance
Digital anti-counterfeiting service
The shocking truth is that every year one million people die from using fake drugs. We developed the digital anti-counterfeit identification, so your clients can be sure they are taking your original.
This not only makes medicine safer, but protects the reputation of your company as well.
A kind reminder
Help your clients to take their medicine on time and hence help to save lives. Also, the digital calendar reminds users about their daily or weekly dosage and when to buy new medicines. Via the “Add Medicine” button, an individually and clearly represented overview of your client’s medicine can be found.
Show that your company cares for clients and boost their compliance.
Streamline your pharmacovigilance
Digital reporting form
Monitor the safety of your medicine through the integrated pharmacovigilance form and speed up the post-authorization phase. Shorten the time frame of data gathering and facilitate spontaneous reporting by providing a platform to insert real-time data of the side effects of your drug.
A big step in streamlining your data collection and pharmacovigilance effort.
Let’s build your app!
We help you to build a customized app for all your brand content and information. Let your customer enter a completely interactive environment, where they can learn about your products through videos, games and other augmented-reality features. The ability to trace individual products is becoming increasingly important. Therefore we are working on a reliable serialization for our Interactive Packaging solutions.
We strongly believe that our interactive app offers great potential for any packed medication. Get in touch with us and check out how our interactive app can be of use for any modern marketeer.
Download the App
Our Interactive App turns your package into a content channel. Scan the packaging via smart device’s camera and experience selected consumer engagement features out of unlimited possibilities. Real time data tracking enables to understand consumer behavior and direct online marketing.
Attention – The links below work only with devices running on the specified operating system.
Try it out now!
Scan the products with our interactive packaging app!